Cedar Creek Brewery ferments new marketing strategy




Cedar Creek Brewery in Seven Points just keeps innovating and growing its business as it enters a third year of operation.

The brewery that has turned into a weekend hotspot for socializing and live entertainment in the beer garden, now announces that it will be selling packaged products directly to the public.

Owner Jim Elliott has announced the brewery will begin selling his popular beers in four-packs. It plans to add refillable "Party Pigs" soon, he added.

The operation change was made possible by the Texas Legislature approving the sale in 2013 of beers by breweries on site. Previously, visitors to breweries could only offer a paid tour that allowed a souvenir glass and free beer samples.

In the last year, Cedar Creek Brewery opened the beer garden and the climate-controlled taproom to its services creating a popular hangout for locals and weekenders.

Elliot decided to switch to the new brewpub license this year because so many customers wanted to buy products to take home, he said.

"This licensing change allows us to sell beer to go directly from our brewery," Elliott said. "This makes it so much more convenient for customers. And with margins being tight in some markets, this certainly does help our bottom line."

The brewery's beers are also sold in local grocery stores, liquor stores and some restaurants.

The brewery's heated and cooled taproom is open weekends, with free brewery tours at 1 p.m. and 3 p.m. every Saturday.

 

 




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Cedar Creek Lake

Fishing Report from TPWD (Jan. 15)

GOOD. stained; 50 degrees; 2.61 feet below pool. The hybrid and white bass winter deadsticking bite is now in full swing! Use half ounce to 1-1/2 ounce jigs with 4-5 inch plastic flukes depending on what the winds are and drift long lengths of the lake in the deepest water 35-50 feet. Drift at speeds of .2-.6 mph using your drift mode on your trolling motor or using drift socks. If the winds are not too bad you can just drift with the wind. Thumping on the bottom of your boat will attract fish and group them up underneath as you drift. Utilizing a splasher also works well with thumping. You will find the fish suspended between 22-28 feet when deadstricking. Look for Birds and Loons early mornings on shallow flats as the fish will come up to follow the bait and feed early especially on cloudier/colder days. The crappie bite has been tough with reports of fish being scattered. Target crappie with small jigs and minnows in 7-15 feet under bridge pylons, hidden brush piles throughout the lake or under docks. Crappie fisherman have been moving spot to spot finding limits. Lots of crappies in the 7-9 inch range. Limits of crappie will happen but you may catch a lot of small ones getting to your limit. Report by Brent Herbeck, Herbeck’s Lonestar Fishing Guide Service. Still 2.7 low and water temps are in the 50 degree range give or take a degree with the clarity being stained to slightly stained heading south. The best bite is now drifting from 18 to 35' using cut shad or rough fish along the bottom. Report by Jason Barber, Kings Creek Adventures.

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