Cedar Creek Brewery ferments new marketing strategy




Cedar Creek Brewery in Seven Points just keeps innovating and growing its business as it enters a third year of operation.

The brewery that has turned into a weekend hotspot for socializing and live entertainment in the beer garden, now announces that it will be selling packaged products directly to the public.

Owner Jim Elliott has announced the brewery will begin selling his popular beers in four-packs. It plans to add refillable "Party Pigs" soon, he added.

The operation change was made possible by the Texas Legislature approving the sale in 2013 of beers by breweries on site. Previously, visitors to breweries could only offer a paid tour that allowed a souvenir glass and free beer samples.

In the last year, Cedar Creek Brewery opened the beer garden and the climate-controlled taproom to its services creating a popular hangout for locals and weekenders.

Elliot decided to switch to the new brewpub license this year because so many customers wanted to buy products to take home, he said.

"This licensing change allows us to sell beer to go directly from our brewery," Elliott said. "This makes it so much more convenient for customers. And with margins being tight in some markets, this certainly does help our bottom line."

The brewery's beers are also sold in local grocery stores, liquor stores and some restaurants.

The brewery's heated and cooled taproom is open weekends, with free brewery tours at 1 p.m. and 3 p.m. every Saturday.

 

 




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Cedar Creek Lake

Fishing Report from TPWD (Mar. 26)

FAIR. stained; 61 degrees; 0.16 feet below pool. Hybrid and white bass are returning to the main lake after their annual spawning run into the creeks. These fish are now congregating on wind-blown points throughout the lake and on shallower flats near drop-offs and ledges. The shad spawn will begin in the coming weeks, which will trigger early morning schooling action along shallow points and seawalls, attracting birds to the area. To target these fish, use 1/2 ounce to 1-1/2 ounce slabs and spinnerbaits. Work the baits close to the bottom, as this will entice strikes. Thumping the bottom of the boat will also help group fish underneath as you fish these spots. The crappie bite is strong around docks, bridges, and in creeks, with minnows or jigs proving to be effective. Catfish are biting well in shallow flats at the mouths of major creeks and along adjacent points and shorelines in 2-6 feet of water. For deeper water, try anchoring or drifting with fresh shad on main lake flats in 12-24 feet. This catfish bite should remain productive for another month. Report by Brent Herbeck, Herbeck’s Lonestar Fishing Guide Service. Catfish are shallow around creek mouths drifting in 12-24 feet of water with cut shad or rough fish. Report by Jason Barber, Kings Creek Adventures.

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